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PivotPoint Technology: About Us

PivotPoint Technology Corp. (PivotPoint), a Veteran Owned Small Business (VOSB) founded in 2003, is at the forefront of advanced technologies, focusing on Model-Based Digital Engineering + AI℠ solutions for its distinguished international clientele. The company provides cutting-edge services and products that synergistically blend Model-Based Systems Engineering (MBSE), Modeling & Simulation (ModSim), Artificial Intelligence (AI), and Digital Twin technologies. For over two decades, PivotPoint has leveraged these integrated technologies to solve wicked problems in science, engineering, and business for its clients.

CORPORATE CHRONOLOGY: Leadership in Advanced Tech Innovation
In the 2000s, PivotPoint spearheaded the open-source SysML (Systems Modeling Language) specification project, establishing it as the de facto architecture modeling language for Model-Based Systems Engineering (MBSE) applications. Throughout the 2010s, PivotPoint was at the forefront of merging MBSE, Modeling & Simulation (ModSim), and Digital Engineering ("Digital Twin") into the Model-Based Digital Engineering™ (MBDE™) approach. Now, in the 2020s, PivotPoint leads in amalgamating MBDE with Artificial Intelligence (AI), introducing Model-Based AI™ technology. This innovation aims to shift from Document-Centric & Code-Centric Systems Development to fully Executable, Artificially Intelligent System-of-System Architectures, which effectively constitute de facto Digital Twins.

Based on over two decades of hands-on mission-critical project experience, PivotPoint boasts a practical approach to Smart MBDE. This is evident from our legacy of guiding thousands of engineers, helping them harness the power of MBSE, SysML and ModSim best practices across diverse sectors, both commercial and defense. Our commercial endeavors encompass numerous global Fortune 1000 firms, spanning areas such as aerospace, automotive, trucking, telecommunications, SoC design, medical equipment, and robotic surgeries. On the government side, our portfolio includes collaborations with entities like NASA, FAA, the Armed Forces, multiple National Labs, and the Intelligence Community (IC). In this capacity we've applied expertise to projects related to space vehicles, unmanned vehicles (land, air, sea) BMC2, SATCOM, and the three legs of the nuclear triad.

PivotPoint's journey from MBSE into Smart MBDE commenced in 2003, guided by the pioneering vision of its founder, Cris Kobryn. Kobryn is a globally recognized expert in enterprise architecture modeling languages (such as UML and SysML), architecture frameworks (including DoDAF, UPDM, and UAF), and tools related to MBSE, ModSim, and AI. Serving a discerning global customer base, PivotPoint provides MBSE and Smart MBDE training, consultancy, and product solutions across North America, Europe, Asia, and the Middle East. As a Veteran-Owned Small Business (VOSB) enterprise, PivotPoint has maintained a trajectory of steady growth and profitability since its inception.

INDUSTRY LEADERSHIP & INNOVATION
PivotPoint's founder and CTO, Cris Kobryn, organized and led the SysML Partners, the group of software tool vendors and industry leaders that convened in 2003 to create the SysML (Systems Modeling Language) for Model-Based Systems Engineering (MBSE) applications. In 2006 the International Council on Systems Engineering (INCOSE) presented Kobryn with its Outstanding Service Award for his contributions to SysML and Systems Engineering. In 2007, Kobryn accepted the SD Times 100 "Modeling" category award on behalf of the SysML Partners' open source specification project that he chaired.

As the CTO of PivotPoint Cris has extended the UML + SysML language family with two proprietary general-purpose profiles and model libraries: AgileML™ (Agile Modeling Language™) and CyberML™ (Cyber Modeling Language™). AgileML is a UML/SysML profile and model library which supports recursive System Analysis, System Design, and System Architecture patterns for Agile MBSE applications. CyberML further extends AgileML with recursive network design and cybersecurity patterns for fault-tolerant distributed systems that are also cybersecure.

The PivotPoint Way: 5 Core Architectural Principles for Distributed Systems

At PivotPoint, we believe in leveraging advanced technology solutions for our clients (hence our corporate name), and our client-service philosophy is based on customizing solutions for client needs that under-promise and over-deliver. PivotPoint strives to apply the 5 Core Architectural Principles for Distributed Systems, inspired by Vitruvius's architectural triad of firmitas, utilitas, and venustas:

5 Core Architectural Principles for Distributed Systems
  • Adaptive and resilient structural integrity;
  • Pragmatic functionality and usability;
  • Aesthetic design and construction feasibility;
  • Decentralized concurrent simulatability and executability;
  • Fault tolerability and robust cybersecurity.
PivotPoint believes that cost-effective fault-tolerability and cybersecurity must be a pre-thought, rather than an afterthought, in all quality distributed system-of-system architectures and designs!

PivotPoint's Model-Based Digital Engineering (MBDE) solutions approach can be customized for Agile Model-Based Systems Engineering (Agile MBSE), Agile Architecture & Design, Cybersecurity Architecture & Design, Digital Engineering/Digital Twins, and Cryptocurrency & Blockchain applications. We support open modeling standards (UML 2, SysML, BPMN 2, DoDAF 2, UPDM 2, OpenModelica, OpenUP) and support a wide range of popular architectural modeling tools (Cameo™, MagicDraw™, Enterprise Architect™, Rhapsody™; others available on request).

Our Clients

PivotPoint delivers premium Model-Based Digital Engineering training, consulting, and tech support services to tech-savvy clients in North America, Europe, the Middle-East and Asia (EMEA).

We have helped our distinguished international clientele improve their enterprise system architectures and business processes in a wide range of industries ranging from aerospace-defense and energy to financial services and healthcare. Please check out our Client Testimonials for their feedback regarding the effectiveness of our premium Model-Based Digital Engineering Training services.


If you are looking for a 'silver bullet' or magical tool solution to wicked problems in science, engineering, and business, please look elsewhere. (Keep in mind that 'fools with tools are still fools, and are easily separated from their money.') On the other hand, if you are convinced that there has to be a 'smarter way' to architect and design fault-tolerant, cybersecure, distributed Systems-of-Systems, and you are also willing to think hard and work hard, PivotPoint would like to show you that smarter way. Cris Kobryn, Founder & CTO

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